As he did in the many posters he created for the American Folk Blues Festival, here Günther Kieser transforms a guitar into a high-tech stack of amplifiers, soundboards, and speakers to promote the audio manufacturer Braun. Braun had recently released the first stackable hi-fi system for domestic use, making this image both exciting and evocative of all that could be enjoyed by the average person at home. The motif on the central speaker of a Black Jim Crow figure playing a banjo is sourced from the same print Kieser used in his 1968 poster for the American Folk Blues Festival, indicating that he had an archive of printed material that he relied on throughout his career. In contrast to his 1968 poster featuring the Jim Crow figure, however, this poster does not serve as a commentary on American racism but on the evolution of sound, and implies that the guitar music that is now so beloved by contemporary audiences had its beginnings with Black musicians in the United States. While an American audience would almost certainly have found it difficult to separate such iconography from its racist connotations, West German viewers would likely have seen it as a gesture of admiration and respect toward Black music history.
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