In 1967, the extremely successful Motown girl group, The Supremes, changed its name to Diana Ross and the Supremes, formally acknowledging the popularity of its most famous member. This shift had the added benefit of allowing Berry Gordy, the founder of Motown Records, to charge a higher fee for the group’s performances as they were now a backing band with a star, not just a singing trio. Designer Günther Kieser insisted that he only make posters for musicians whose music he enjoyed, and he typically listened to their music while creating those advertisements. This meant that he often included subtle references to specific lyrics in his designs. Here, the multicolored clouds surrounding the central figure may allude to the song “Up, Up and Away” that appeared on the album Reflections, released eight months before this concert. For the West German leg of this European tour, Lippman + Rau partnered with Norman Granz to present the group. Granz was also a jazz producer turned concert promoter and was best known for creating the Jazz at the Philharmonic series in New York. He was also a dedicated supporter of the civil rights movement in America, and was among the first producers to demand equal pay and treatment for his Black stars.