The poster advertises the Women’s Center for Studies and Information, a Gaullist organization founded in 1965 with the goal of educating and supporting women to participate in the “civic, economic, social, and cultural life of France.” While it promoted many modern feminist ideas, it also adhered to the national belief that a woman’s primary duty is to be a mother and preserve the family unit. Produced around the time of the first direct presidential election in which de Gaulle was a candidate, this poster is likely a campaign poster for him masquerading as something else. In France, each candidate is allocated the same amount of dedicated outdoor space for political advertisements. These panels are typically placed outside of polling stations to influence and inform voters. Political posters pasted elsewhere would be removed by the police. A poster like this one does not appear to promote any specific candidate and therefore there was little risk of it being automatically taken down; however, any viewer at the time would have recognized the imagery as clearly Gaullist.