This poster by Brazilian artist and graphic designer Waldomiro Gonsalves Christine was one of several he made for the Brazilian Information Bureau as part of a campaign by the Getúlio Vargas government (1930-1945) to promote Brazil abroad, especially in the United States. The idea was to create a favorable commercial climate for Brazilian exports and give it a political advantage in its battle with Argentina for regional preeminence. Brazilian propaganda offices were established in 1935 in Buenos Aires, Paris, Berlin, and New York. The largest, most important, and most successful of these was the New York office listed on the poster here, which moved into the Fred F. French Building on Fifth Avenue. The image showing Sugarloaf Mountain in the harbor of Rio de Janeiro was clearly designed to lure New Yorkers, perhaps braving a particularly brutal snowy winter, to verdant, sunlit Brazil. The bureau was also responsible for the Brazilian propaganda publication Brazil Today and is believed to have shut down at the end of World War II.