This is the third letterpress printed poster that Dafi Kühne designed for Brauerei Adler, a family-owned brewery that has been in operation in Schwanden, Switzerland, since 1828. Here he promotes the company’s 58 cl. bottle of pale lager (imprinted with the company’s logo of its namesake eagle) by setting it in the foreground in front of a receding line of four smaller, anonymous beer bottles, reinforcing the message in the accompanying text that “Everyone else has to take a back seat.”