This poster, centered on a black-and-white photograph of a contentedly nursing infant under a tagline reminding viewers that breastfeeding is delicious, natural, and free, was issued by the Ministry of Health of the government of Luxembourg in support of International Breastfeeding Week. This event was launched in 1992 by the World Alliance for Breastfeeding in collaboration with the World Health Organization and Unicef and is celebrated annually in the first week of August.