The Atchison, Topeka and Santa Fe Railway (ATSF) was one of the largest rail companies in the United States for much of the 20th century. To expand its routes into the American West, it accepted congressional land grants created by the dispossession and displacement of Native peoples, including the Kaw, Osage, and Potawatomi nations. In addition to the forced removal of Indigenous people from the land where the railway laid its tracks, this industrial interference also disrupted the habitats of bison and other animals essential to Native survival. Cut off from water sources and grazing land, herds experienced species collapse, and tribes could no longer hunt game to feed themselves. To promote its routes through former Indigenous territory, the ATSF produced numerous posters featuring Native figures. It also named its premier trains “Chiefs”—Super Chief, San Francisco Chief, Texas Chief, and Kansas City Chief—transforming a title imbued with historic reverence and importance into a branding tool. Here, a romanticized depiction of a Native elder in a feather bonnet provides potential tourists with the fantasy that they, too, might encounter a real-life Indian chief if they traveled on the ATSF. Such commercial promises effectively exploited Indigenous peoples’ land for profit while simultaneously assisting in their removal from those same places. The full-feathered headdress evokes Plains nations such as the Lakota, Cheyenne, and Arapaho, conflating several traditions in a generic chief. The striped textile references trade blankets that became widespread after European contact while the geometric beadwork is too loosely described to be attributed to any specific tradition.