Sports teams have capitalized on Native American names for decades, often appropriating them to imply ferocity, strength, and the historic ownership of a given area. Similar to blackface minstrelsy, these gestures turn people into grotesque caricatures, reducing them and their traditions to stereotypes while those outside that culture get to “play Indian” and put on the emotional costume of another group. Originally founded in 1932 as the Boston Braves, the team moved to Washington, D.C., the following year and changed its name to the Redskins. Both names invoke generic association with Native culture, although “redskins” had been a specific slur used to describe Native scalps and bodies that were collected for bounty payments from the 17th through the late 19th centuries. This poster was created during the Civil Rights era in the United States when various forms of racism, especially against Black Americans, were challenged. Despite the strides made during this time, insensitive and harmful Native imagery persisted, often without question from even the most activist portion of the population. The golden arrow and eagle feather on the team member’s helmet are both Indigenous sacred objects that have been reduced to a logo branding commodified violence. In 2020, after significant public pressure, the team changed its name to the Washington Commanders. Its logo was also updated to feature an uppercase “W” rather than symbols of Indigenous significance.
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